On today’s episode of Wedding Industry Insider, Tayler Cusick Hollman shares her wisdom about mindset for small business owners and then offers a step-by-step crash course on marketing.
Here’s some of what Tayler covers in this great interview:
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Luxury photographers James x Schulze tell us how building authentic relationships can help you book more creative and high-paying weddings.
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"Your brand is your reputation." In this episode, Kaleigh shares a four-step guide for branding your wedding planning business.
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Discover Ashley's passion for crafting mesmerizing, personalized celebrations filled with adventure and authenticity!
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Listen as industry leader Diana Ganz shares the story behind SuitShop and what you can do to successfully grow your business!
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Many entrepreneurs stress the cash flow of their seasonal service-based businesses. But in this episode, you'll learn what to do instead. And make sure you check out these other resources!
In this episode, industry expert Brigid Horne-Nestor joins Timeline Genius Founder & CEO Eddie Babbage: listen as they talk about how to dentify your ideal clients, implement targeted marketing strategies, and adopt a pricing approach that works for you!
And remember to take the Business Growth Quiz to get a personalized list of the episodes that are best suited for your business!
Tune in for this episode with Rob Farrow, Founder and CEO of Aisle Planner! In it, Rob talks about leveraging the principles that have guided Aisle Planner' success.
And remember to check out your special offer from Timeline Genius!
Elisabeth Kramer is a wedding coordinator in Portland, Oregon, who works to make weddings more inclusive, diverse, equitable, accessible, and sustainable. She is also the co-founder of Altared, a space for wedding vendors who want to change the wedding industry. In this episode, Beth calls out the problems of the wedding industry complex and gets transparent about what she’s done to grow her business in a spirit of inclusivity, equitability, and collaboration for not only clients but also other vendors.
See what Timeline Genius can do for your wedding planning business!
Wedding planner and Stunning and Brilliant Events franchise owner Sara McCall joins this episode to share what you can do in your marketing to better reach your audience.
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In this episode Jamie Wolfer of Wolfer & Co tackles the issues that hold you back and gives you tips for taking ownership of your business. Don't forget to visit the Wedding Industry Insider podcast!
Listen as Sunna Yassin and Mollie Jones of Bash Please, named on Brides Best Planner's List, share about the mindset you need for success.
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Ready to take a new look at how you manage your personal and professional finances? Use these resources to take help you take control!
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Wondering if you should use TikTok? Learn how you can use it to share about yourself and your business in order to gain brand awareness. Featuring Meagan Culkin of the Magnolia Collective.
Snag the free download she shares for How to Optimize Your TikTok Content.
Meagan also provides TikTok and Reel coaching sessions for business owners and is offering a $20 discount when you mention this episode! Simply e-mail her and say you heard her on the Wedding Industry Insider podcast!
Don't miss out on more from WII, and enjoy the show!
In this episode, Andrea Eppolito talks about how she built her luxury event planning business, specifically in terms of how she presented herself and strategized with colleagues.
Building your brand but not standing out? Brian Green of By BrianGreen explains why you need to present your authentic self throughout your messaging.
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If you're a wedding planner who loves decor and wants to scale, then don't miss this episode about the leader in online wedding rentals! In this episode, Marie Kubin of Rent My Wedding details how she started her business and shares practices that can help you grow yours. In particular, she offers an opportunity for you to stand out as a planner and earn additional income through Rent My Wedding.
Want to stop forcing your marketing and instead make it work for you? Learn how to draw more clients by adding your unique story to your marketing messaging on your website and social channels!
If you're struggling to find your way, Jove Meyer reminds you to ditch the comparison game. Listen as he talks about his journey from self-hate to self-love and explains why he encourages you to be yourself!
Did you know that leaders are made, not born? Learn the 4 laws of leadership that can help you build your team and create positive influence!
Show Notes:
Take control of your business by mapping out your standard operating procedures (SOPs) and by knowing the difference between your mission and vision. Listen to Irene Tyndale draw on her 20+ year career to share what she did that you can do, too!
Exploring the lessons from her 23 years as a wedding planner, Nikki Begg talks about being kind to yourself and owning your own happiness. Further, she shares why coaching is her new calling.
Stuck in fear about your business? Megan Gillikin talks about making the decision to succeed - and explains how to get your foot in the door with local vendors. In this episode, Megan shares about the lessons she gained from purchasing and rebranding an existing wedding planning business. Specifically, she talks about how she uses the experience to now help other wedding planners achieve their business goals.
Alia Wilson is the Owner and Creative Director of Firefly Events. In this episode, Alia talks about why building a sustainable business requires having a vision that’s greater than getting higher paying clients. And further, in order to create a job you want to go to, you must pinpoint your core motivation as well as respect the work you do.
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Want to build a team but can't afford it yet? Check out this episode to get actionable ways you can build a team from the ground up! Jade Robinson of J.R. Events Inc. has over 12 years of event industry experience and manages a team of 17. In this episode, she talks about how she took steps to learn cognitive mindset training and used that knowledge to build a team through an intern program she started in addition to initially seeking out part-time support from planners that already head full-time jobs. Plus, she tells you what it means to be a leader and model it in your management style. Tune in today! And CLICK HERE to get your FREE E-BOOK of Top 50 Wedding Business Growth and Empowerment Tips!