Learning only through experience seems to be the go-to route for wedding planners, but Krisy Thomas says this is harming the entire industry.

Krisy Thomas joins us to talk about education and certification for wedding planners. And it all comes down to this: education can help fast-track your career and shield you from major mistakes. 

Krisy is the owner of Southern Sparkle Weddings and COO of Certified Wedding Planner Society. Our interview with her is so fantastic, because we got to pick her brain as both a wedding educator and a successful wedding planner. 

Here are some great conversations you can look forward to this week:

• Eddie and Krisy theorize why education is so undervalued among wedding planners, and how it’s affecting the industry as a whole.
• Krisy reflects on her 13+ year career as a wedding planner, including how she overcame big obstacles and learned to celebrate her big wins. 
• Learn how to approach wedding coordination with kindness (while still running things efficiently and confidently!). 
• Krisy shares roadblocks that can get in the way of growing a wedding planning business. 
• And… hear Krisy’s #1 advice for wedding pros!

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When Mark Chapman heard a friend say, “Let me TikTok that,” he knew he needed to come back on Wedding Industry Insider and spread the news: You need to be creating short-form content to reach clients. 

Short-form videos (like TikTok and Instagram Reels) are relatively new, and they may not be natural for entrepreneurs. But you should be harnessing its power. 

The good news? Advertising with short-form videos doesn’t have to be scary and time-consuming. 

Mark is president of The I Do Society, and he’s an expert on online advertising. He’s got great insight on how couples find wedding planners online, and how you can be the pro they find and hire.

Here is some of what you’ll discover during Mark’s great interview with Eddie:

• Content ideas for short-term videos
• Why it’s so important to be visible multiple times on multiple platforms (you need couples to see you again and again!)
• Tips for making content creation easier
• How much a paid social media advertising strategy costs… and when it’s time to invest in one.
• Advertising updates with TikTok, AI, Meta, and more.
• And… Mark’s #1 advice for wedding planners!

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Looking to grow your wedding planning business? Once Paul Tramonte discovered the thrill of corporate events, he never looked back. 

If you’re curious about planning corporate events, this is the episode for you. But don’t worry, Paul also has great advice that any planner can use to grow their business. Here are some favorite highlights from Paul’s interview:

• Why corporate events offer better work-life balance
• An easy way to start planning meetings and events
• A step-by-step guide to building a team
• How Paul makes tough decisions as an entrepreneur
• How to price your services as a wedding and event planner
• And… Paul’s #1 advice for wedding pros!

Want more from Wedding Industry Insider? Check it out!