Jody-Ann Rowe, founder of Event Certificate, gives us a crash course on SEO and how to use Google’s free tools to reach your ideal clients. 

Here are some of our favorite highlights from this fantastic episode: 

• How to leverage your Google Business Listing so you show up in searches. 
• Jody-Ann’s quick, easy, and free way to do keyword research. 
• How wedding planners can use YouTube to increase visibility and gain trust.
• The most common marketing mistakes wedding pros make (and what successful pros are doing instead!). 
• How to know when you're promoting your business too much. 
• And… Jody-Ann’s #1 advice for wedding planners.  

Want more from Wedding Industry Insider? Check it out!

Can you really have it all? Tirzah Caffee talks about the challenges AND solutions for anyone trying to strike that work-life balance.

Here is some of what she’s outlining in this valuable episode:

• How she separates work from her marriage, even though she and her husband manage the venue together. 
• Tirzah’s approach to running a family business, and how she involves her kids in her work!
• The exact way Tirzah researches the market to stay ahead of wedding trends. 
• What she learned from years of therapy – and how you can prioritize mental health as a wedding pro. 
• And… Tirzah's #1 advice for wedding pros.

Want more from Wedding Industry Insider? Check it out!