Hey wedding planners, it’s time to party! Because this week on Wedding Industry Insider, we’re talking about the value of vendor parties and how to become a connector in your community.
Listen to the episode to hear all about partying as a wedding pro, and stay tuned for more great advice from Darren Keala, an experienced wedding planner AND florist. Here’s what you can look forward to this week:
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Learning only through experience seems to be the go-to route for wedding planners, but Krisy Thomas says this is harming the entire industry.
Krisy Thomas joins us to talk about education and certification for wedding planners. And it all comes down to this: education can help fast-track your career and shield you from major mistakes.
Krisy is the owner of Southern Sparkle Weddings and COO of Certified Wedding Planner Society. Our interview with her is so fantastic, because we got to pick her brain as both a wedding educator and a successful wedding planner.
Here are some great conversations you can look forward to this week:
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When Mark Chapman heard a friend say, “Let me TikTok that,” he knew he needed to come back on Wedding Industry Insider and spread the news: You need to be creating short-form content to reach clients.
Short-form videos (like TikTok and Instagram Reels) are relatively new, and they may not be natural for entrepreneurs. But you should be harnessing its power.
The good news? Advertising with short-form videos doesn’t have to be scary and time-consuming.
Mark is president of The I Do Society, and he’s an expert on online advertising. He’s got great insight on how couples find wedding planners online, and how you can be the pro they find and hire.
Here is some of what you’ll discover during Mark’s great interview with Eddie:
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Looking to grow your wedding planning business? Once Paul Tramonte discovered the thrill of corporate events, he never looked back.
If you’re curious about planning corporate events, this is the episode for you. But don’t worry, Paul also has great advice that any planner can use to grow their business. Here are some favorite highlights from Paul’s interview:
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Fractional COO and former wedding planner Colleen Carswell is laying it all out so you can avoid her mistakes and grow your business in a way that feels good.
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Our guest Alejandra Poupel gives actionable advice that you can use to take big steps towards international events.
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What commitments did you make during Covid? Now, 5 years later, Amber Anderson is urging us to slow down and break up with busy.
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Braden Drake walks us through his process for organizing the legal and tax side of your business, in a way that isn't overwhelming or scary.
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Shannon Tarrant gives a step-by-step guide for getting venues' attention on social media. Stand out and get on their preferred vendor list!
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Get on track for a great 2025 with Cassie LaMere's best insight on success, luxury, and strong relationships.
Here are some of our favorite highlights from this week’s episode:
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Jody-Ann Rowe, founder of Event Certificate, gives us a crash course on SEO and how to use Google’s free tools to reach your ideal clients.
Here are some of our favorite highlights from this fantastic episode:
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Can you really have it all? Tirzah Caffee talks about the challenges AND solutions for anyone trying to strike that work-life balance.
Here is some of what she’s outlining in this valuable episode:
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Are your emails met with radio silence? Alan Berg tells us why clients ghost you and how to connect the right way.
Listen along as Alan shares his insight into converting leads, expanding your business, and selling a unique, unbeatable experience. Here’s some of what you can look forward to in this episode:
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Wondering if you have what it takes to lead your wedding planning business toward success? In this throwback episode, Ashley Ebert breaks down myths about leadership and shows us that anyone can become a successful leader.
Listen to Ashley share her top secrets for finding success and freedom in her work, discover her favorite leadership mastermind, and put her leadership principles to work right away.
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It took Candice two years to go from zero to six figures, and she’s revealing how she got there (and the lessons she learned throughout her career!)
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You’ll love Terrica’s approach to package listings, automation, and sales because it is the gateway to lighter workloads and more profits.
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As someone who works in both mental health and event planning, Charessa has a unique insight into the unique needs and struggles of wedding planners. And she also has fantastic tips and solutions to the many stressors we face.
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In this great interview, Emily talks about her early days rejecting events she couldn’t do herself and how she eventually learned how to hire, train, and maintain wonderful employees.
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Unbearably busy? Not seeing the profits you hope for? Marley Majcher will get you on track with one question: How Are You Spending Your Time?
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Brandee is laying out the foundation for a more profitable and fulfilling career. The secret? Think more like a business-savvy entrepreneur (and less like a service-minded wedding planner).
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Katelyn has an easy-to-follow formula to help you set and reach your income goals. Plus, she’s providing real examples with real numbers so you can apply it to your own business.
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Luxury wedding planner Thomas Bui talks about his decades of event experience, and how he still includes some old-school practices to create elegant, modern weddings.
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What if you could work less and make more money? It’s any wedding planner's dream, but for Tara Guerard, it’s her reality. We're revisiting our 100th episode to hear how Tara reached this level of success and her advice for wedding pros.
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Be truly yourself… but also who your clients want you to be. If that sounds jumbled and complicated, this week’s Wedding Industry Insider is perfect for you.
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You’ll love Bobbi’s pitch-perfect reminders about why you decided to become a wedding planner – and why the wedding industry needs you!
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