Wedding vendors can be your most vocal supporters, bringing you couples that are excited to work with you. Kayla Madden shows us how to earn referrals.

Ready to learn from Kayla’s creative authenticity? Tune in as we pick her brain on all kinds of topics:

• How vendor referrals look different in the digital age – and how you can use that to your advantage
• One booking form question that shows Kayla which clients to take on
• Kayla’s genius-level Instagram strategies that ensure she’s getting in front of her ideal clients
• One conversation that will help you impress vendors and level up your planning skills
• And… Kayla’s #1 advice for wedding planners

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This was a fun episode, because we picked Mark’s brain on so many aspects of his career. Here are some of our favorite topics this week:

• How ceremonies can elevate an entire wedding – and why so many officiants are failing couples with boring scripts. 
• Mark’s unique advice for how to stand out as a great wedding planner 
• How AI can help and hurt weddings – and wedding pros
• Inspiration from Mark’s journey as a wedding officiant and entrepreneur
• And… Mark’s #1 advice for wedding planners!

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Holly Gray (Anything But Gray Events) said goodbye to “milquetoast” weddings and made a bold, terrifying branding shift. Here's how she pulled it off. 

Here are some of our favorite moments from Holly & Eddie’s captivating conversation:

• How Holly’s production background influences her work as a wedding planner
• Holly’s unique views on failure, spirituality, and entrepreneurship
• The value of community, and how niching down can help you find a strong support system
• How Holly Gray created her wedding planning pricing
• And… Holly’s #1 advice for wedding planners!

Want more from Wedding Industry Insider? Check it out!